Accelerating on the Curves: The Artist’s Roadmap to Success
By Katharine T. Carter & Associates
Second Edition Revised and Expanded
419 pages

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Read the Introduction by Katharine T. Carter

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Accelerating on the Curves: The Artist’s Roadmap to Success

Katharine T. Carter & Associates and Running Hare Press announce the publication of the Second Edition, Revised and Expanded, of Accelerating on the Curves: The Artist’s Roadmap to Success. This definitive guide to self-marketing and career advancement for artists is the culmination of over 30 years experience guiding countless artists toward successful professional outcomes.

Please visit for information on Accelerating on the Curves> including numerous endorsements from leading art world professionals and a complete list of media coverage. The book has been reviewed in Art in America, Sculpture Magazine, Ceramic Review, Artist Magazine, Professional Artist, Resolve 40, FAME NY, Chicago Art, dArt International, NY Arts Magazine, WYBC Yale University Press.

The 419 page volume is anchored by Katharine T. Carter’s detailed roadmap for building an exhibition record, and advancing from local and regional success to a path toward national recognition. Included are numerous practical guidelines and approaches to marketing and presentation ¬– sample pitch letters, artist statements, press releases and résumés, as well as protocols and advice on the best ways to effectively communicate with professionals in every sector of the art world. Individual chapter contributions by the company’s distinguished Associates cover a broad range of issues and professional development topics. And finally, a comprehensive, up-to-date Information Resources index provides a wealth of useful research tools, publications, contacts and professional services essential to artists.

Founded in 1985, Katharine T. Carter & Associates is the only company in the U.S. to offer museum and gallery placement services and comprehensive promotional support to artists, public relations and marketing and educational programming. The prestigious roster of Associates includes leading critics, curators, editors, dealers and marketing professionals. Over the years, the company’s efforts have resulted in over 1,000 one-person exhibitions for artist clients. This record of success is the foundation for the approaches and strategies outlined in Accelerating on the Curves.

Table of Contents

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Foreword: Traveler’s Information: William Zimmer (1946-2007)
Introduction: Driver’s Manual: Katharine T. Carter

BOOK ONE Accelerating on the Curves: The Artist’s Roadmap to Success by Katharine T. Carter
Stage One: Local, County, and Statewide Career Development
Chapter 1 Driver Education: Rules of the Road
Chapter 2 Carpooling: Who You Should Know and How to Meet Them
Chapter 3 Taking the Wheel: Getting Organized
Chapter 4 Green Light: Exhibitions
Chapter 5 Crossing State Lines: Poised for Stage Two
Stage Two: Regional Career Development
Chapter 6 Interstate Commerce: Going Regional
Chapter 7 Roadside Assistance: Getting the Help You Need
Stage Three: National Career Development
Chapter 8 Coast to Coast: Going National
Conclusion: Reaching Your Destination
Chapter 9 Conclusion: Reaching Your Destination

BOOK TWO Accelerating on the Curves: The Artist’s Roadmap to Success
Mapping It Out: Templates and Examples of the Elements of Press Kits and Presentation
Packages by Henry Auvil, Katharine T. Carter, Karen S. Chambers, and John Mendelsohn

The Cover/Pitch Letter
The Artist-Generated Press Release
The Chronological Résumé
The Biographical Summary
The Artist Statement

BOOK THREE Accelerating on the Curves: The Artist’s Roadmap to Success
Hare Pen Curves: Essays by Associates
A Life in Art: John Mendelsohn
First You Must: Dominique Nahas
Defining Success
Building a Profit Portfolio: D. Dominick Lombardi
Some Observations on Becoming Successful in Today’s Art World: Jonathan Goodman
Navigating the Art World
The “E”Word: Kathleen Cullen
Gallery Roulette: Ann Landi
The Six Quickest Ways to Lose a Gallery, or How To
Not Even Get in the Door in the First Place: Robert Curcio
The Art Fair Phenomenon: Robert Curcio
Print Matters: Deborah Ripley
Criticize This:William Zimmer (1946-2007)
Getting Lucky, Getting Reviewed: Richard Vine
Being Written About, or a Catalogue Essay Is Not a Review, and Vice Versa: Peter Frank
Forging Your Brand: Standing Out in the Art World: Steve Rockwell
Forging Your Brand: Tapping into the Potential of Modernism’s Legacy: Steve Rockwell
Let’s Get Social: Afrika Brown
Eureka and Agency: The Creative Brain and Getting Artists to Talk About It: Robert Mahoney
Making a Statement: Mary Hrbacek
Opportunity Calls: Edward Leffingwell (1941-2014), updated by Karen S. Chambers
Build Your Own Ship and Sail It: Christopher Hart Chambers br/> Anatomy of an Online Campaign: Iyna Bort Caruso
Do You Need a Website? Alison Slon
Your Presence on the Internet: Henry Auvil
Video as a Marketing Tool: Anne Leith
Making It to Print: Bill Mutter
Art Attack: Karen S. Chambers
Visiting New York City for Artists: Michael Wilson
Welcome to the New York City Art World: Mary Hrbacek
Parlaying the Party Paradigm: Phil Tarley
The Creative Nature of the Soul: Joseph Thomas

Information Resources by Katharine T. Carter and Karen S. Chambers Art Consultants/Corporate Collections
Art Fairs/Festivals
Artist Advisors
Art Materials/Equipment
Commercial Galleries
Commercial Printing
Competitions/Juried Exhibitions
Education Opportunities
Fine Art Photography
Fine Art Prints
Housing/Studio Space/Real Estate
Industry (Trade) Publications
Interior Designers/Architects/Landscape Architects.
Internet Resources
Legal Resources
Mailing Lists/Marketing
Museums/Art Centers/Better College and University Galleries/Nonprofits/Alternative Spaces
Photography Services
Presentation/Promotion Materials
Public Art
Shipping/Crating/Packing Materials
Tool Kit